MANCHESTER, England – Manchester City biggest kit bargain in Premier League history behind neighbors Manchester United — later announcing a fresh bargain with a few of its sister clubs along with Puma.
Although the deal’s details are kept confidential, resources have told ESPN FC they have consented a 10-year bargain worth roughly £65 million per year.
City is covered by the arrangement together with A-League side Melbourne City, La Liga club Girona, Atletico Torque in Uruguay and the newly bought Chinese team Sichuan Jiuniu.
New York , that are a part of the City Football Group (CFG), are bound with the MLS-wide sponsorship with Adidas.
CFG CEO Ferran Soriano considers the bargain indicates that City are competing with all the largest clubs in Europe for sponsorship deals.
“It is a historic day for us, what we are doing has never been done before,” he said. “It is an unprecedented partnership. We needed a partner that can go fast with us.
“This is who we are now, this is the product we can offer.”
City players David Silva, Vincent Kompany and Sergio Aguero already have personal deals with Puma, the manufacturer will be exploring the possibilities of adding more from the squad.
However, City is now the largest club at the their own portfolio and Puma CEO Bjorn Gulden claims that the style of drama of Pep Guardiola had an effect on their choice to decide on the side.
“There’s no doubt from a global point of view that the Premier League has the biggest international impact so if you have the best club they will be the most important club,” he said.
“I think the fans globally like to see interesting and attacking football and City and Pep have that image.
“A lot of it has to do with the history of these guys coming from Barcelona and Pep as a personality is a positive thing. But I think that you look at the players — it’s going to be a brand leader of course.”
The kit will be launched in July
ahead of the preseason tour to Japan and will probably be worn out for the first time within their friendly match with another CFG club Yokohama F Marinos. The Japanese side is not part of this deal as they’re insured by a present agreement with Adidas.
This surely is a big moment for the English League, with so many ups and downs in the league over the past few seasons. Let us wait and see how this particular incident unfoldes and what it has in store for the Manchester City Football Club.
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